As a long-time semi-professional gamer, Lo Cunningham always wanted to turn his passion into a meaningful endeavor. He spent his early twenties pursuing various gaming-related business pursuits including COD College, a program where he provided professional coaching to aspiring esports athletes, and Surge XP, a program that provided mental health resources and counseling for gamers.
His visions far exceeded the gaming industry, however, and thus the concept of H.A.G Entertainment, a media and entertainment company dedicated to hip-hop, anime, and gaming, was born. In June 2018 “The Official Hip-Hop/Anime/Gaming Community”, which is H.A.G Entertainment’s primarily online community housed on Facebook, was officially created and H.A.G Entertainment was founded as a sole proprietorship.
Early into his journey, Lo realized he would need support bringing the idea of H.A.G Entertainment to life. In August of the same year, Lo reached out to April Bowler to provide her expertise in various creative disciplines, project management, and her experience working for a Fortune 100 corporation. April, a lifelong gamer and former videogame streamer, understood the vision and was eager to take on the challenge. Later in 2019 the company formally transitioned and registered as a limited liability company (LLC).
Since it’s inception, H.A.G Entertainment has flourished into the leading media and entertainment company dedicated to urban nerd culture. Within the first year of operation, the company started hosting live events as a way to engage the community and connect fans together in a meaningful way. These events have allowed H.A.G Entertainment to reach new heights and leave a footprint around the country having visited many major metropolitan areas including Houston, Atlanta, Dallas, Tampa, Chicago, Detroit, Philadelphia, Orlando, and Cleveland.
Driven by the mission of uplifting others within this niche community, H.A.G Entertainment adopted a few initiatives and services to help with this goal. The company founded the Blerd Business Network which is a professional networking group and suite of resources to support black business owners within the nerd community. One major aspect of the network is the Blerd Business Directory where business owners can list their businesses for free.
Over the course of just a few short years, H.A.G Entertainment has supported many small business owners as well as major corporations in connecting with the urban nerd audience. In 2022 the company further progressed after it was incorporated as a Delaware C-corporation.