April began streaming in 2016 after being introduced to the industry through Instagram where she created a separate and dedicated gaming account.
Once the decision was made she bought the parts to build her first PC ever, designed the elements for her stream and went through many quality tests before going live for the first time. One of the issues she did have to overcome, however, was perfectionism. April took great care in the presentation of her stream. This hard work landed her on a stream team before stream teams were even an official function on Twitch within the first month of her streaming.
April never ceased to receive compliments on her stream quality so much so that she began consulting others on how to enhance their stream. In addition to designing her own graphics, she was able to put her web programming skills to the test by spending dozens of hours per week programming custom minigames and scripts for her stream. Simply put, she describes her favorite part of streaming as building interactive content or stream automations that would make her stream more enjoyable for both her and her audience.
First iteration of an interactive champion fighting game where viewers had a champion they would battle others with. The game also included an on-screen animation of the two champions fighting with health, mana and stamina bars. There were also purchasable items, trophies, respawn timers, and more. Later the game evolved to be based off Game of Thrones characters where different characters had buffs, perks, weaknesses, and special moves based on the show character. This predated Twitch extensions.
Example of sub wheel spin with Overwatch dance emote.
That describes one of the many projects April included on her stream to enhance the interactivity. In addition to that, she started offering custom script writing services to others using the same bot and started making stream tech-focused YouTube tutorials for others to do the same.
The undercover introvert that she is, April actually enjoyed this work more than streaming itself. At one point she started streaming some of her programming work but eventually stopped with fear of her code being copied. With this unique skillset, and outwardly appearing very extroverted, many organizations had their eyes on bringing her on as an asset to their team.
From April to June 2019, April was hired on as a streaming personality for Airport Gameway, a gaming lounge with locations in a few major airports across the country. Around the same time she was invited to join an all women’s stream team and gaming organization. April decided to not continue these pursuits after seeing how the H.A.G community was growing and realizing that whatever effort she put into growing a brand or a community should be directed towards her own.
In May 2019, April and Lo formalized their partnership by forming an LLC with both parties listed as equal partners. A little more than two years later, in August 2021, April left her corporate, Fortune 100 job which she held for over 10 years to pursue H.A.G Entertainment full time. Over that time period, she stopped streaming to focus more on business development and the many hats entrepreneurs must wear when nurturing a small business.
April credits her experience streaming with opening the door for her connection with a variety of gaming organizations including Lo and thus H.A.G Entertainment. She credits her prior work experience with giving her the diverse skillset to be a good asset to any company and an even better leader and visionary to run her own company. And she credits H.A.G Entertainment for giving her the platform and structure to put her skills and passion to use and build her legacy.
She describes the hardest part of the transition to this new lifestyle to be having to sell most of her belongings including her iconic gaming setup and stream equipment.
April hopes her story will one day motivate others to ignore the naysayers, take risks, go outside their comfort zone, and believe in themselves. We are all faced with critics and some of the hardest ones we have to battle are our families or even ourselves.