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Shawn “Jay-Z” Carter has inspired change within the National Football League (NFL). Jay-Z‘s Roc Nation has asked NFL Commissioner Roger Goodell to commit the league to spend $100 million on social justice outreach and causes over the next 10 years, according to The New York Times.

Still reeling from the perception that the billionaire businessman is only doing this for the money and has turned his back on former NFL quarterback Colin Kaepernick, this move may change some people’s views on the NFL-Roc Nation partnership. “As long as real people are being hurt and marginalized and losing family members, then yes, I can take a couple rounds of negative press,” Jay-Z tells The New York Times.

nspire Change,” is the NFL’s initiative regarding education and economic advancement, police and community relations, and criminal justice reform, according to the NFL. “Roger is amazing and we couldn’t be doing this without him,” said Desiree Perez, the new chief executive of Roc Nation. “He has been so supportive of us and is critical to us making change at the N.F.L.”

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